3-D Motion Capture

About This Project

Animated Storyboards, an animation studio for commercial testing, hires Jim for commercials that require movement and dance. The motion of the dancers is captured through 3-D Motion Capture (mocap) technology and can be multiplied to simulate an unlimited number of people, animals, or objects. Some examples include Oral-B where dancers were bristles imitating the action of a toothbrush, Tide-Ariel pods which used dance to demonstrate the fun and ease-of-use of laundry detergent pods, and Lipton which had the dancers expressing different emotions based on which tea flavor they were drinking.


Choreographer: Jim Cooney
Company: Animated Storyboards, New York City
Photos: Jim Cooney, and Tide “Do the Pods” commercial shot