3-D Motion Capture Commercial for Tide Pods

Jim choreographed an animated commercial for Tide Pods utilizing 3-D motion capture technology. The team recorded the movement of just two dancers which will be multiplied to create forty dancers through animation. Every shot had to be choreographed, from pedestrian movement to partnering and acrobatics, to capture the movement required for the animation process. The commercial is currently in production to air in 2014.