3-D Motion Capture Commercial For Lipton

Jim choreographed an animated commercial for Lipton utilizing 3-D motion capture technology. This is the fourth time Jim has worked for Animated Storyboards with this technology. In this commercial, the dancers represented the different flavors as different dance styles and personality types.

His previous Animated Storyboard commercials were for Castrol Magnatec where the dancers symbolized a car engine, Oral-B where dancers simulated the action of the toothbrush, and for Tide-Ariel pods which used dance to demonstrate the fun and ease-of-use of Tide-Ariel’s laundry detergent pods.

Behind the scenes: